STARBUCKS @THEREALPSL SOCIAL CAMPAIGN
At Swift, we created a social campaign to promote the return of fall’s favorite beverage, the Pumpkin Spice Latte (famously known as the “PSL”). To get fans pumped for the release of the seasonal drink, we personified the PSL by giving him his own Instagram and Twitter channels. Getting to be the voice of a sassy pumpkin juggernaut was a real treat.
Check out our press in AdWeek.
