UNDISCLOSED - BLACK HISTORY MONTH CONTENT

At R/GA, I worked with an art director to create a Black History Month social campaign for an undisclosed literary media company. We were tasked with creating a social campaign that celebrated Black history in a way that felt on-brand.

So to add value for our audience and inspire their next book choice, we created a series of Instagram carousels that highlighted the life and work of Black authors who left their mark on literature. The carousels ended with a quote designed for our audience to share on their Instagram Stories, furthering our brand reach in a way that felt natural. To accompany the in-feed posts, we created a weekly Instagram Story series that highlighted different periods of Black literature in the United States — from the pre-civil war era through the Harlem Renaissance and up to today.

Octavia Butler

The Harlem Renaissance

james baldwin

gloria naylor