NIKE: DIGITAL CONTENT
At AKQA, I worked on a team creating content for the Nike app—a space that provided deeper storytelling for sports fans and sneakerheads. We crafted interviews with world-class athletes and footwear designers, created look books for the latest collections, notified users of upcoming product drops, and dove into the history of iconic sneakers in sports and culture.
As a part of this team, I developed and executed story ideas, researched and conducted interviews, ensured cohesion between visuals and copy, and provided feedback on work from junior creatives.
Landing pages and emails
In addition to app content, I worked with a designer to refresh the Nike.com landing pages based on seasonal collections and priority products. I also developed informational pages to explain Nike’s proprietary sportswear technologies in human terms, helping shoppers understand what makes their designs unique.
