Rachel Jensen

Rachel is a digital marketing consultant with 10 years of experience helping Fortune 500 companies and emerging brands craft strong brand identities, build devoted customer bases, and drive conversions through compelling copy.

STARBUCKS FRAPPUCCINO SOCIAL CAMPAIGN

 

At Swift, we created a social campaign for Starbucks' Frappuccino that positioned the brand as an instigator of unexpected fun. We combined real-world graphic simplicity with a witty tone of voice to create a bold, bright world on social. Plus, we gifted the audience a branded Starbucks emoji and gif keyboards to install on their smartphones.